Guide · Video
App Preview video requirements.
TL;DR. 15-30 seconds, H.264 or ProRes, M4V/MP4/MOV, no audio required, per-device-class dimensions matching the screenshot sizes. Show real app footage only, no marketing voice-over, no external websites. Three videos max per device class per locale.
Technical specs
- Length: 15-30 seconds. Apple cuts you off at 30; under 15 gets rejected.
- Codec: H.264 (most common) or Apple ProRes 422 (larger files, accepted).
- Container: .m4v, .mp4, .mov.
- Frame rate: 30 or 60 fps. 24/25/50 work but 30/60 are recommended.
- Audio: Optional. If included, AAC stereo at 44.1 or 48 kHz. Music with rights you don't own = rejection.
- Max file size: 500 MB.
- Aspect ratio: Same as screenshots for that device class, portrait video for portrait phone class, landscape for landscape.
Dimensions per device class
| Device class | Portrait | Landscape |
|---|---|---|
| 6.9" iPhone | 886 × 1920 | 1920 × 886 |
| 6.5" iPhone | 886 × 1920 | 1920 × 886 |
| 5.5" iPhone | 1080 × 1920 | 1920 × 1080 |
| 13" iPad | 1200 × 1600 | 1600 × 1200 |
| 12.9" iPad | 1200 × 1600 | 1600 × 1200 |
| 11" iPad | 1200 × 1600 | 1600 × 1200 |
Content rules (rejection-prone)
- Show actual app footage only. No marketing voiceovers, no external scenes ("here's our team!"), no fictional UI that the app doesn't have.
- No URLs, prices, or external CTAs in the video. The App Store page handles those.
- The poster frame (first frame) matters. Apple shows it as a static thumbnail before play. Make it readable without context.
- Music must be cleared. Apple Music's stock library is fine; YouTube's audio library is not.
- No transitions you couldn't show by tapping: i.e., the video should look like someone using the app, not a TV commercial.
Where the App Preview video appears
Above the screenshots on the App Store product page, autoplaying muted on first visit. Users see the poster frame until they scroll past or tap to unmute. A good preview video can outperform screenshots for tap-to-install conversion in some categories (games, video editors, social apps).
Mokbi focuses on screenshots; video recording is a separate workflow. Use Apple's built-in screen recorder, then trim to 15-30s in QuickTime or iMovie. We may add a video composer in a future release.