App Store & Google Play guides.
The reference library behind a store listing that ships. Screenshot sizes and requirements are the first chapter; we are adding guides on localization, store text and publishing as we go. Start with the size reference, then go deeper per topic.
Localize your listing
Translate your screenshots and store text into 50 languages, which markets to prioritise, and the mistakes to avoid.
Publish to both stores
How App Store Connect and Google Play publishing work, what you can change without a new version, and one-click publishing.
Connect your store accounts
Link App Store Connect and Google Play so Mokbi can publish for you: the service account key, the .p8 API key, granting the right access, and the setup gotchas that trip people up.
Write your store text
The name, subtitle, keywords and description that convert, character limits, keyword strategy, and drafting it fast.
App Store screenshot sizes 2026
The pillar reference, every iPhone and iPad screenshot dimension App Store Connect accepts in 2026, plus a free downloadable PNG/SVG templates ZIP.
iPhone screenshot size
Required and accepted iPhone dimensions per display class. iPhone 16 Pro Max at 1320 × 2868 down to iPhone SE.
iPad screenshot size
iPad screenshot dimensions for App Store Connect, 13" iPad Pro M4 at 2064 × 2752 down to legacy 9.7" iPads.
Google Play screenshot size
Play Store dimensions for phones, 7" and 10" tablets, plus the 1024 × 500 feature graphic.
App Store screenshot requirements
Apple's App Store Connect rules in plain language, file formats, colour profiles, content rules, and the gotchas that get apps rejected.
Aspect ratios and safe areas
Where the App Store crops, scales, and rounds your screenshots, and the safe zones to keep your text inside.
App Preview video requirements
Apple App Preview video specs: 15-30 seconds, H.264, per-device-class dimensions, autoplay-friendly first frame.
Screenshot localization best practices
Practical rules for localizing screenshots across all 50 App Store languages, reading direction, character density, font fallbacks.
Want the hands-on side instead? See the help center for editor walkthroughs, or the blog for ASO and conversion writing.