How to write App Store and Google Play listing text.
The fields that matter
- App name (30 characters, App Store). Your brand plus one or two of your highest-value keywords.
- Subtitle (30 characters, App Store). A short benefit line; it is indexed for search, so use it for keywords you could not fit in the name.
- Keyword field (100 characters, App Store). Comma-separated, no spaces, no repeats of the name or subtitle. This is pure ranking fuel and users never see it.
- Description. On the App Store the first three lines show before the fold; on Google Play the description is also indexed for search, so keywords in the description matter more there.
- Promotional text (170 characters, App Store). Changeable any time without a new version; use it for launches and offers.
Write the first three lines for the tap
Most visitors never expand your description. The opening lines, and your subtitle, do the persuading. Lead with the single clearest benefit in plain language, not a feature list. Answer why this app, why now, in the first sentence, and save the feature rundown for further down where only interested users read.
Keyword strategy in one paragraph
Rank for terms with real search volume that you can realistically win, not just the most obvious head term. Mine competitor listings and the store's own autocomplete for phrasing, spread keywords across the name, subtitle and keyword field without repeating them, and remember that keyword research is per language: translate the intent, not the literal words.
How Mokbi drafts it for you
Mokbi reads your app and drafts the whole listing text, the name, subtitle, keywords and description, tuned to the character limits and aimed at conversion. It is a first draft you edit in your own voice, then Mokbi translates it into 50 languages and publishes it to both stores. You go from a blank field to a full, localized, published listing.